For marketers Marketing and IT: Developing A Relationship Powerhouse Aligning the marketing and IT relationship will ensure successful implementations of advanced technologies that solve business problems. dbhurley May 2, 2016
For marketers 7 Tips to Better Marketing and Sales Alignment Whichever way the balance of power is structured, it is important that alignment occur with marketing and sales in how they represent the brand. dbhurley April 19, 2016